David Graeber argues that the inefficiency of barter in archaic society has been used by economists since Adam Smith to explain the emergence of money, the economy, and hence the discipline of economics itself.[2] "Economists of the contemporary orthodoxy... propose an evolutionary development of economies which places barter, as a 'natural' human characteristic, at the most primitive stage, to be superseded by monetary exchange as soon as people become aware of the latter's greater efficiency."[3] However, extensive investigation by anthropologists like Graeber has since then established that "No example of a barter economy, pure and simple, has ever been described, let alone the emergence from it of money; all available ethnography suggests that there never has been such a thing. But there are economies today which are nevertheless dominated by barter."[4]
While Swapsity trades are facilitated online, its participants can be seen in real life at themed in-person swap meets as well as the annual Live Green Toronto Festival. Over the past three years, more than 25,000 items—primarily clothes, books, CDs and DVDs—have been swapped at its events, collectively saving people roughly $200,000. About 5,000 items have been donated to charity. On average, each participant saves $80 at every swap (the value of items they go home with and would have otherwise bought). This year’s Live Green event was packed despite the grey July weather: until it started to rain heavily in the late afternoon, lineups to get into the six swapping tents spanned the full length of the waiting area, then folded in on themselves like accordions. Even in the rain, the leaking tents bustled.
In his analysis of barter between coastal and inland villages in the Trobriand Islands, Keith Hart highlighted the difference between highly ceremonial gift exchange between community leaders, and the barter that occurs between individual households. The haggling that takes place between strangers is possible because of the larger temporary political order established by the gift exchanges of leaders. From this he concludes that barter is "an atomized interaction predicated upon the presence of society" (i.e. that social order established by gift exchange), and not typical between complete strangers.[14]
Simmons learned how to ask after one Barter Babe, a veteran barterer, told her she needed to post a wish list. Following the advice, she eventually got not just one bike but two (one for her and one for Matt), a TTC pass, yoga lessons, a haircut and food she wanted to eat, among hundreds of other things. Simmons made exceptions for some unique trades, too, such as both circus performance training and butter churning lessons, the latter of which she now barters as a skill to others. She even worked up the nerve to approach local businesses in person, armed with a business case for barter. One café near her apartment traded a month’s worth of morning coffee for a financial session; a boutique hotel, Hotel Ocho at Queen and Spadina, took a financial seminar luncheon for its employees in return for an overnight stay for Simmons’s parents, who were celebrating their 35th anniversary.
Communities of Iroquois Native Americans, for instance, stockpiled their goods in longhouses. Female councils then allocated the goods, explains Graeber. Other indigenous communities relied on “gift economies,” which went something like this: If you were a baker who needed meat, you didn’t offer your bagels for the butcher’s steaks. Instead, you got your wife to hint to the butcher’s wife that you two were low on iron, and she’d say something like “Oh really? Have a hamburger, we’ve got plenty!” Down the line, the butcher might want a birthday cake, or help moving to a new apartment, and you’d help him out.
Now, as the florist – if you normally sell 1 dozen red roses in the cash world for $50 + GST cash, through eXmerce, you would sell the same 1 dozen red roses for $50 + GST Trade Dollars. Before completing the sale, it is best practice to ask the member to present their eXmerce member card or alternatively you can contact our office to get a pre-authorization. This step helps to ensure that the member buying from you is a legitimate member of eXmerce and also has sufficient trade funds in their trade account. A barter transaction receipt is then filled out by the seller for record keeping purposes and a copy is given to the buyer.

As a member of Barter Network, your business can access a large market of member companies that choose to do business with you, first - before considering your competitors. And through Barter Network, you'll find a full range of marketing opportunities and advertising media to increase your business profile and effectively build your brand - without paying cash. No wonder our membership is growing every day!


Companies may want to barter their products for other products because they do not have the credit or cash to buy those goods. It is an efficient way to trade because the risks of foreign exchange are eliminated. The most common contemporary example of business-to-business barter transactions is an exchange of advertising time or space; it is typical for smaller firms to trade the rights to advertise on each others' business spaces. Bartering also occurs among companies and individuals. For example, an accounting firm can provide an accounting report for an electrician in exchange for having its offices rewired by the electrician.
When two people each have items the other wants, both people can determine the values of the items and provide the amount that results in an optimal allocation of resources. Therefore, if an individual has 20 pounds of rice that he values at $10, he can exchange it with another individual who needs rice and who has something that the individual wants that's valued at $10. A person can also exchange an item for something that the individual does not need because there is a ready market to dispose of that item.
Now, as the florist – if you normally sell 1 dozen red roses in the cash world for $50 + GST cash, through eXmerce, you would sell the same 1 dozen red roses for $50 + GST Trade Dollars. Before completing the sale, it is best practice to ask the member to present their eXmerce member card or alternatively you can contact our office to get a pre-authorization. This step helps to ensure that the member buying from you is a legitimate member of eXmerce and also has sufficient trade funds in their trade account. A barter transaction receipt is then filled out by the seller for record keeping purposes and a copy is given to the buyer.
Economic historian Karl Polanyi has argued that where barter is widespread, and cash supplies limited, barter is aided by the use of credit, brokerage, and money as a unit of account (i.e. used to price items). All of these strategies are found in ancient economies including Ptolemaic Egypt. They are also the basis for more recent barter exchange systems.[15]
In the United States, Karl Hess used bartering to make it harder for the IRS to seize his wages and as a form of tax resistance. Hess explained how he turned to barter in an op-ed for The New York Times in 1975.[24] However the IRS now requires barter exchanges to be reported as per the Tax Equity and Fiscal Responsibility Act of 1982. Barter exchanges are considered taxable revenue by the IRS and must be reported on a 1099-B form. According to the IRS, "The fair market value of goods and services exchanged must be included in the income of both parties."[25]
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Making an eXmerce sale is no different from a cash or credit card sale except for the form of payment. Once a member is identified as an eXmerce member and it comes time to make the sale, you simply accept your new customer’s eXmerce card as payment. The eXmerce dollars will immediately be transferred into your account for you to purchase from any other member.
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Communities of Iroquois Native Americans, for instance, stockpiled their goods in longhouses. Female councils then allocated the goods, explains Graeber. Other indigenous communities relied on “gift economies,” which went something like this: If you were a baker who needed meat, you didn’t offer your bagels for the butcher’s steaks. Instead, you got your wife to hint to the butcher’s wife that you two were low on iron, and she’d say something like “Oh really? Have a hamburger, we’ve got plenty!” Down the line, the butcher might want a birthday cake, or help moving to a new apartment, and you’d help him out.
But various anthropologists have pointed out that this barter economy has never been witnessed as researchers have traveled to undeveloped parts of the globe. “No example of a barter economy, pure and simple, has ever been described, let alone the emergence from it of money,” wrote the Cambridge anthropology professor Caroline Humphrey in a 1985 paper. “All available ethnography suggests that there never has been such a thing.”
The Owenite socialists in Britain and the United States in the 1830s were the first to attempt to organize barter exchanges. Owenism developed a "theory of equitable exchange" as a critique of the exploitative wage relationship between capitalist and labourer, by which all profit accrued to the capitalist. To counteract the uneven playing field between employers and employed, they proposed "schemes of labour notes based on labour time, thus institutionalizing Owen's demand that human labour, not money, be made the standard of value."[16] This alternate currency eliminated price variability between markets, as well as the role of merchants who bought low and sold high. The system arose in a period where paper currency was an innovation. Paper currency was an I.O.U. circulated by a bank (a promise to pay, not a payment in itself). Both merchants and an unstable paper currency created difficulties for direct producers.
While there are most certainly safety considerations – and in some cases, a time commitment – bartering can be quite rewarding. You may not have a surplus of spendable money, but you do have talents, skills, and miscellaneous goods that are just as good as cash. With a little thought, and willingness to make the effort, you can use bartering to obtain the goods and services you want without impeding your cash flow.
For one thing, the barter myth “makes it possible to imagine a world that is nothing more than a series of cold-blooded calculations,” writes Graeber in Debt. This view is quite common now, even when behavioral economists have made a convincing case that humans are much more complicated—and less rational—than classical economic models would suggest.
It helped that she had something other people wanted. “If I had gone in and offered to bake a pie for a free night at their hotel,’ they’d probably have said ‘no.’ ” One Barter Babe, Carly Boyce, knitted Simmons an exact replica of a favourite hat Simmons had lost but luckily had a picture of herself wearing. When it came time for the trade, Boyce remembers feeling guilty because the hat was so easy for her to make, and she told Simmons so. Simmons laughed: it was incredibly easy, she told Boyce, for her to give financial advice. It was a funny conversation, Boyce says, but also one that gets at the essence of bartering: when money is taken out of the equation, value is a moving, customizable concept—and that’s just the way most barterers like it.
He would have heard of channels and sandbanks, of natural features of the land useful for sea-marks, of villages and tribes and modes of barter and precautions to take: with the instructive tales about native chiefs dyed more or less blue, whose character for greediness, ferocity, or amiability must have been expounded to him with that capacity for vivid language which seems joined naturally to the shadiness of moral character and recklessness of disposition.
When the year-long Barter Babes experiment finished at the end of 2011, Simmons discovered she didn’t want to go back to Bay Street. Instead, she launched her own financial advice business, the New School of Finance. She rents office space at Queen and Bathurst, and many of her clients are former Barter Babes. Her focus is on easily digestible advice, socially conscious investment and creative solutions like barter. Simmons doesn’t recommend that anybody live entirely on swapping: it’s too hard. But she still barters. Recently, after getting engaged to Matt, she swapped a full year of tax and business financial advice for a $3,700 wedding photography package. The photographer is a Barter Babe who has, in turn, traded her services for yoga classes and a self-defence class for herself and 20 friends. On the day I met Simmons, she was wearing a shirt and a pair of jeans from a clothing swap, matched with a trendy floral jacket she bought from Coal Miner’s Daughter, a boutique co-owned by Barter Babe No. 81.
You can use bartering to cut costs with your small business or to reduce personal expenses. For example, a handyman can trade services with a hairstylist. Each person is still getting paid for their work, in a sense, and it can lead to referrals to cash-carrying customers without costing a penny. However, the essence of bartering is simply to trade something you have for something you want or need – and you can do this whether you are struggling financially or have a steady income.
For instance, each time Apple releases a new version of the iPhone, the second-hand market for older versions of the iPhone enjoys a flurry of activity. However, you do have to be as careful with the barter of used goods as you would be with the purchase of used goods. Be sure everything is in working order and shows no signs of significant damage.
Other countries, though, do not have the reporting requirement that the U.S. does concerning proceeds from barter transactions, but taxation is handled the same way as a cash transaction. If one barters for a profit, one pays the appropriate tax; if one generates a loss in the transaction, they have a loss. Bartering for business is also taxed accordingly as business income or business expense. Many barter exchanges require that one register as a business.
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An alternate currency, denominated in labour time, would prevent profit taking by middlemen; all goods exchanged would be priced only in terms of the amount of labour that went into them as expressed in the maxim 'Cost the limit of price'. It became the basis of exchanges in London, and in America, where the idea was implemented at the New Harmony communal settlement by Josiah Warren in 1826, and in his Cincinnati 'Time store' in 1827. Warren ideas were adopted by other Owenites and currency reformers, even though the labour exchanges were relatively short lived.[17]
Trade did occur in non-monetary societies, but not among fellow villagers. Instead, it was used almost exclusively with strangers, or even enemies, where it was often accompanied by complex rituals involving trade, dance, feasting, mock fighting, or sex—and sometimes all of them intertwined. Take the indigenous Gunwinggu people of Australia, as observed by the anthropologist Ronald Berndt in the 1940s:
An alternate currency, denominated in labour time, would prevent profit taking by middlemen; all goods exchanged would be priced only in terms of the amount of labour that went into them as expressed in the maxim 'Cost the limit of price'. It became the basis of exchanges in London, and in America, where the idea was implemented at the New Harmony communal settlement by Josiah Warren in 1826, and in his Cincinnati 'Time store' in 1827. Warren ideas were adopted by other Owenites and currency reformers, even though the labour exchanges were relatively short lived.[17]
Check online swap markets and online auctions that have a bartering component such as Craigslist.com (check under "For Sale" for the Bartering category), Swapace.com, SwapThing.com, Barterquest.com, U-Exchange.com, Trashbank.com and Ourswaps.com. Check for local bartering clubs. Your local Chamber of Commerce may be able to provide you with information on similar clubs in your area.
Still, Adam Smith really did seem to believe barter was real. He writes, “When the division of labour first began to take place, this power of exchanging must frequently have been very much clogged and embarrassed in its operations,” and then goes on to describe the inefficiencies of barter. And Beggs says that many textbooks sloppily seem to endorse this viewpoint. “They sort of use that fairy tale,” he explains.
The first 23 Barter Babes to join were friends and former PH&N co-workers who wanted to support Simmons. They mostly traded items and services to help out with the launch party: a lot of food, a press release, coat racks, silent auction items, courier services and social media consulting. Barter Babe No. 24, Grace Poon, was the first person to sign up for the project with whom Simmons had no prior connection. In exchange for Simmons’s financial advice, Poon provided graphic designs for an investment presentation (which Simmons still uses today). She remembers being excited, but also nervous: it was the first trade she’d made with someone who didn’t feel obligated to give her unconditional support. She needn’t have worried.
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