Bartering is based on a simple concept: Two individuals negotiate to determine the relative value of their goods and services and offer them to one another in an even exchange. It is the oldest form of commerce, dating back to at time before hard currency even existed. (Learn more about how bartering evolved, read The History of Money: From Barter To Banknotes.)
But various anthropologists have pointed out that this barter economy has never been witnessed as researchers have traveled to undeveloped parts of the globe. “No example of a barter economy, pure and simple, has ever been described, let alone the emergence from it of money,” wrote the Cambridge anthropology professor Caroline Humphrey in a 1985 paper. “All available ethnography suggests that there never has been such a thing.”
Yes…yes…yes! When I went to school to become a Registered Massage Therapist, and discovering how difficult it (still) is for a male RMT to get a legit job be it here or a small town, our instructor told us to consider bartering whenever possible. This was in a smaller city (100,000) where bartering can do well for you to make inroads with the Downtown Council, locally owned businesses; let’s say for example a new yoga studio or health club or salon is opening. I bring my massage chair over and do free 10 minute chair massages and give out my business card, in exchange, the yoga groups can use my space if they need to add an extra class. The salon knows if they’re doing a training on a day I’m not working, they can use my studio. Things like that.
In Canada, barter continues to thrive. The largest b2b barter exchange is Tradebank, founded in 1987. P2P bartering has seen a renaissance in major Canadian cities through Bunz - built as a network of Facebook groups that went on to become a stand-alone bartering based app in January 2016. Within the first year, Bunz accumulated over 75,000 users in over 200 cities worldwide.
Corporate barter focuses on larger transactions, which is different from a traditional, retail oriented barter exchange. Corporate barter exchanges typically use media and advertising as leverage for their larger transactions. It entails the use of a currency unit called a "trade-credit". The trade-credit must not only be known and guaranteed, but also be valued in an amount the media and advertising could have been purchased for had the "client" bought it themselves (contract to eliminate ambiguity and risk).
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For one thing, the barter myth “makes it possible to imagine a world that is nothing more than a series of cold-blooded calculations,” writes Graeber in Debt. This view is quite common now, even when behavioral economists have made a convincing case that humans are much more complicated—and less rational—than classical economic models would suggest.
During economic downturns, when there is a keenly felt shortage of jobs and cash, people have historically adopted barter systems. The world’s most established bartering-style system is Switzerland’s wir: the German word for “we” as well as the abbreviation of Wirtschaftsring, which translates loosely to “economic circle.” In 1934, the economy in Switzerland had tanked—as it had in much of the world. Two businessmen who were facing bankruptcy, Paul Enz and Werner Zimmermann, gathered 15 of their associates in Zurich and hashed out a solution: a mutual credit system.
Economists since the times of Adam Smith (1723-1790), looking at non-specific pre-modern societies as examples, have used the inefficiency of barter to explain the emergence of money, of "the" economy, and hence of the discipline of economics itself. However, ethnographic studies have shown that no present or past society has used barter without any other medium of exchange or measurement, nor have anthropologists found evidence that money emerged from barter, instead finding that gift-giving (credit extended on a personal basis with an inter-personal balance maintained over the long term) was the most usual means of exchange of goods and services.