Modern barter and trade has evolved considerably to become an effective method of increasing sales, conserving cash, moving inventory, and making use of excess production capacity for businesses around the world. Businesses in a barter earn trade credits (instead of cash) that are deposited into their account. They then have the ability to purchase goods and services from other members utilizing their trade credits – they are not obligated to purchase from those whom they sold to, and vice versa. The exchange plays an important role because they provide the record-keeping, brokering expertise and monthly statements to each member. Commercial exchanges make money by charging a commission on each transaction either all on the buy side, all on the sell side, or a combination of both. Transaction fees typically run between 8 and 15%.
In 2012, the average Canadian had more than $27,000 in consumer debt. Wages are shrinking, costs are rising, and one-third of us are living paycheque to paycheque. “Most of us live beyond our means both financially and ecologically,” says Marta Nowinska, founder and president of one of Canada’s largest bartering communities, Swapsity, which launched in 2010. “Swapping is a viable approach to solving a lot of real problems,” she says. Like Simmons, Nowinska left a Bay Street job to join the world of barter. The idea for Swapsity came to her one day in 2006: she was on the subway and noticed how miserable everybody looked. She started to think about a business that could empower people. At first, she thought people could swap jobs, but dismissed it as unrealistic. Then: what if they could swap other things? She developed a business plan and launched a website.
Toronto’s online Freecycle network, where 27,000-plus members can give, and get, things for free, provides a variation on bartering. Last April, Toronto hosted one of its first gift circles, which, as the name suggests, encourage small groups to form gifting communities—groups of 20 that give and take from a pool of goods and services depending on their needs. Torontonians can also swap skills at justfortheloveofit.org, a freeconomy community that spans 174 countries. On the site, members share talents that range from useful (dog walking, yoga instruction, electrical work) to questionable (boycotting, ear candling, loving) to weird (tree whispering, culture jamming, puppet making). When it comes to alternative economies, the creative possibilities are vast, but they all speak to the same desire for something different—anything other than what we have.
I see a LOT of potential when it comes to locally owned businesses but it’s really a shame to see them open the beginning of May and by November they’re already closed (and they’re in locations I’d LOVE to be at when things start taking off – Dundas between Jarvis and Mutual for example) – same old crap still comes and goes though. Bartering doesn’t mean you’re being taken or taking someone ‘for a ride’ – it’s how small town downtowns survive and in many ways we can learn from that. When a customer likes what you provide they trust your judgment and are likely to check out that juice bar two doors down if you’re promoting it. The key to get back our stable neighbourhoods – I’m looking at us, Downtown East – is the commitment to hanging in there and helping each other out. When you’re doing your own business you know it’s not just a 40 hour workweek – it’s all the time. Any chance we can take to promote not just our business but what we love doing…as well as being happy to see neighbouring businesses do well…makes all this hard work worth it.
It helped that she had something other people wanted. “If I had gone in and offered to bake a pie for a free night at their hotel,’ they’d probably have said ‘no.’ ” One Barter Babe, Carly Boyce, knitted Simmons an exact replica of a favourite hat Simmons had lost but luckily had a picture of herself wearing. When it came time for the trade, Boyce remembers feeling guilty because the hat was so easy for her to make, and she told Simmons so. Simmons laughed: it was incredibly easy, she told Boyce, for her to give financial advice. It was a funny conversation, Boyce says, but also one that gets at the essence of bartering: when money is taken out of the equation, value is a moving, customizable concept—and that’s just the way most barterers like it.
You can use bartering to cut costs with your small business or to reduce personal expenses. For example, a handyman can trade services with a hairstylist. Each person is still getting paid for their work, in a sense, and it can lead to referrals to cash-carrying customers without costing a penny. However, the essence of bartering is simply to trade something you have for something you want or need – and you can do this whether you are struggling financially or have a steady income.

David Graeber argues that the inefficiency of barter in archaic society has been used by economists since Adam Smith to explain the emergence of money, the economy, and hence the discipline of economics itself.[2] "Economists of the contemporary orthodoxy... propose an evolutionary development of economies which places barter, as a 'natural' human characteristic, at the most primitive stage, to be superseded by monetary exchange as soon as people become aware of the latter's greater efficiency."[3] However, extensive investigation by anthropologists like Graeber has since then established that "No example of a barter economy, pure and simple, has ever been described, let alone the emergence from it of money; all available ethnography suggests that there never has been such a thing. But there are economies today which are nevertheless dominated by barter."[4]
It helped that she had something other people wanted. “If I had gone in and offered to bake a pie for a free night at their hotel,’ they’d probably have said ‘no.’ ” One Barter Babe, Carly Boyce, knitted Simmons an exact replica of a favourite hat Simmons had lost but luckily had a picture of herself wearing. When it came time for the trade, Boyce remembers feeling guilty because the hat was so easy for her to make, and she told Simmons so. Simmons laughed: it was incredibly easy, she told Boyce, for her to give financial advice. It was a funny conversation, Boyce says, but also one that gets at the essence of bartering: when money is taken out of the equation, value is a moving, customizable concept—and that’s just the way most barterers like it.
Although, as a general case, a ship unlucky in falling in with whales continues to cruise after them until she has barely sufficient provisions remaining to take her home, turning round then quietly and making the best of her way to her friends, yet there are instances when even this natural obstacle to the further prosecution of the voyage is overcome by headstrong captains, who, bartering the fruits of their hard-earned toils for a new supply of provisions in some of the ports of Chili or Peru, begin the voyage afresh with unabated zeal and perseverance.
Barter-based economies are one of the earliest, predating monetary systems and even recorded history. People can successfully use barter in many almost any field. Informally, people often participate in barter and other reciprocal systems without really ever thinking about it as such -- for example, providing web design or tech support for a farmer or baker and receiving vegetables or baked goods in return. Strictly Internet-based exchanges are common as well, for example exchanging content creation for research. 

This sort of scenario was so undesirable that societies must have created money to facilitate trade, argues Smith. Aristotle had similar ideas, and they’re by now a fixture in just about every introductory economics textbook. “In simple, early economies, people engaged in barter,” reads one. (“The American Indian with a pony to dispose of had to wait until he met another Indian who wanted a pony and at the same time was able and willing to give for it a blanket or other commodity that he himself desired,” read an earlier one.)
The first 23 Barter Babes to join were friends and former PH&N co-workers who wanted to support Simmons. They mostly traded items and services to help out with the launch party: a lot of food, a press release, coat racks, silent auction items, courier services and social media consulting. Barter Babe No. 24, Grace Poon, was the first person to sign up for the project with whom Simmons had no prior connection. In exchange for Simmons’s financial advice, Poon provided graphic designs for an investment presentation (which Simmons still uses today). She remembers being excited, but also nervous: it was the first trade she’d made with someone who didn’t feel obligated to give her unconditional support. She needn’t have worried.
You can use bartering to cut costs with your small business or to reduce personal expenses. For example, a handyman can trade services with a hairstylist. Each person is still getting paid for their work, in a sense, and it can lead to referrals to cash-carrying customers without costing a penny. However, the essence of bartering is simply to trade something you have for something you want or need – and you can do this whether you are struggling financially or have a steady income.
Barter, the direct exchange of goods or services—without an intervening medium of exchange or money—either according to established rates of exchange or by bargaining. It is considered the oldest form of commerce. Barter is common among traditional societies, particularly in those communities with some developed form of market. Goods may be bartered within a group as well as between groups, although gift exchange probably accounts for most intragroup trade, particularly in small and relatively simple societies. Where barter and gift exchange coexist, the simple barter of ordinary household items or food is distinguished from ceremonial exchange (such as a potlatch), which serves purposes other than purely economic ones.
When the year-long Barter Babes experiment finished at the end of 2011, Simmons discovered she didn’t want to go back to Bay Street. Instead, she launched her own financial advice business, the New School of Finance. She rents office space at Queen and Bathurst, and many of her clients are former Barter Babes. Her focus is on easily digestible advice, socially conscious investment and creative solutions like barter. Simmons doesn’t recommend that anybody live entirely on swapping: it’s too hard. But she still barters. Recently, after getting engaged to Matt, she swapped a full year of tax and business financial advice for a $3,700 wedding photography package. The photographer is a Barter Babe who has, in turn, traded her services for yoga classes and a self-defence class for herself and 20 friends. On the day I met Simmons, she was wearing a shirt and a pair of jeans from a clothing swap, matched with a trendy floral jacket she bought from Coal Miner’s Daughter, a boutique co-owned by Barter Babe No. 81. 

Economic historian Karl Polanyi has argued that where barter is widespread, and cash supplies limited, barter is aided by the use of credit, brokerage, and money as a unit of account (i.e. used to price items). All of these strategies are found in ancient economies including Ptolemaic Egypt. They are also the basis for more recent barter exchange systems.[17]
Economists since the times of Adam Smith (1723-1790), looking at non-specific pre-modern societies as examples, have used the inefficiency of barter to explain the emergence of money, of "the" economy, and hence of the discipline of economics itself.[3] However, ethnographic studies have shown that no present or past society has used barter without any other medium of exchange or measurement, nor have anthropologists found evidence that money emerged from barter, instead finding that gift-giving (credit extended on a personal basis with an inter-personal balance maintained over the long term) was the most usual means of exchange of goods and services.[4]

Trade did occur in non-monetary societies, but not among fellow villagers. Instead, it was used almost exclusively with strangers, or even enemies, where it was often accompanied by complex rituals involving trade, dance, feasting, mock fighting, or sex—and sometimes all of them intertwined. Take the indigenous Gunwinggu people of Australia, as observed by the anthropologist Ronald Berndt in the 1940s:


When two people each have items the other wants, both people can determine the values of the items and provide the amount that results in an optimal allocation of resources. Therefore, if an individual has 20 pounds of rice that he values at $10, he can exchange it with another individual who needs rice and who has something that the individual wants that's valued at $10. A person can also exchange an item for something that the individual does not need because there is a ready market to dispose of that item.
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